Cycle & Shoot

Research & Strategy

Storytelling

Photography

The Concept

In collaboration with camera brand RETO, Cynthia shot a photo series for the newly launched PANO camera. The imagery captures scenery encountered during cycling journeys – embracing a 'pause and shoot' philosophy to discover summer's beauty through the PANO lens.

The Visuals

The art direction was Nostalgic, Warm, and Cosy, inviting viewers to slow down and find beauty in stillness, movement, and the simple pleasures of everyday life.