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About Cynthia Yuqing Pan

I am a multi-disciplinary designer with specialized experience in digital media, inventive technologies, and design research. 

Prior to my life at RCA, I was majoring in Interactive Arts and Technology at Simon Fraser University in Vancouver, Canada. I was immersed in the environment where people from different creative fields joined together to make technological innovations and services to tackle social issues. I have also worked in different settings, such as hospitality, curation, and service design, to observe real world problems and become an empathetic thinker. I have developed my keen interest in empathetic research processes and human-centered design ever since then.

I genuinely believe that designers have a role in the future of designing intangible things; such as services and experiences; to tackle complex cultural, technological, and systematic issues. 

Through my time practicing service design, I’ve come to understand that service design is about a holistic understanding of the relationship between people, society, and the future.


Coupled with my strong desire to impact the future of society positively, I am dedicated to working with others(in an interdisciplinary setting) on projects to innovate and develop new processes and services that are futuristic and human-oriented. 


Work Experiences

Aug 2019 - present

Apply strategic and futuristic design thinking to innovate new services across various industries.


Demonstrated agility by providing design consultancy services to clients across various industries, including finance, education, art, design, manufacturing, non-profit, and sustainability.


Service Designer

May 2018 - Aug 2018

Public Relations Intern

Shanghai, China

Bulgari Hotel Shanghai sets a new standard for luxury accommodation in China’s most cosmopolitan city.


Responsible for creating and maintaining a positive public image for Bvlgari, Bvlgari Hotels & Resorts.

Feb 2021 - Aug 2021

Product Designer

Vancouver, Canada

NetZero Co offers a wider variety of sustainable daily essentials.

Responsible for the design and development of consumer products, improving current products and services through design optimization based on customer feedback.

Aug 2021 - Feb 2022

Curatorial Assistant

Shenzhen, China

V&A’s first international gallery, alongside several other exhibitions and cultural spaces.


Responsible for contributing to the planning and implementation of an ambitious program of exhibitions and displays, and assisting in the care of the collection.

My latest projects

Latest Projects



Partnered with Accenture Song to help football clubs, and sports brands through a systematic approach to designing, launching and scaling new products, services, and experiences that people love.



Partnered with NatWest Group to define an innovative proposition or service that uses network effect(s) to generate unrealised value for the people and communities that Natwest serves in order to help these communities thrive.


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