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About Cynthia Yuqing Pan

As a service designer, I collaborate with clients to create innovative, user-centric solutions that address their needs and challenges. I leverage my skills in user research, customer journey mapping, and ESG to deliver high-quality and impactful service design projects.

Through my MA study in Service Design at Royal College of Art, where I learn from world-class faculty and peers, and apply my knowledge to real-world scenarios. I am passionate about exploring the intersections of design, technology, and society, and how they can create positive social and environmental impacts.


Work Experiences

Aug 2019 - present

Apply strategic and futuristic design thinking to innovate new services across various industries.


Demonstrated agility by providing design consultancy services to clients across various industries, including finance, education, art, design, manufacturing, non-profit, and sustainability.


Service Designer

May 2018 - Aug 2018

Public Relations Intern

Shanghai, China

Bulgari Hotel Shanghai sets a new standard for luxury accommodation in China’s most cosmopolitan city.


Responsible for creating and maintaining a positive public image for Bvlgari, Bvlgari Hotels & Resorts.

Feb 2021 - Aug 2021

Product Designer

Vancouver, Canada

NetZero Co offers a wider variety of sustainable daily essentials.

Responsible for the design and development of consumer products, improving current products and services through design optimization based on customer feedback.

Aug 2021 - Feb 2022

Curatorial Assistant

Shenzhen, China

V&A’s first international gallery, alongside several other exhibitions and cultural spaces.


Responsible for contributing to the planning and implementation of an ambitious program of exhibitions and displays, and assisting in the care of the collection.

My latest projects

Latest Projects



Partnered with Accenture Song to help football clubs, and sports brands through a systematic approach to designing, launching and scaling new products, services, and experiences that people love.



Partnered with NatWest Group to define an innovative proposition or service that uses network effect(s) to generate unrealised value for the people and communities that Natwest serves in order to help these communities thrive.


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